Your organization also works as a publisher of information to some extent these days. Your people produce and distribute information products as a main activity, as part of the service to customers, to support marketing and communication activities or as information provision to employees.
Your organization probably has a wide variety of forms of information such as product descriptions, quotes, customer information, communication messages, marketing reports and more. Stored in different sources and probably spread across multiple departments.
We would be happy to help you combine this information in a smart and structured way. This will make it possible for your organization to develop more customer-oriented online services and at the same time get better central overview of online marketing and communication activities.
Just because all marketing and communication activities are becoming more focused on the customer, they should be part of a predetermined marketing, customer or channel strategy. Strategies where the more effective use of information and more efficient use of communication are the basis of growing customer and business value and better insight into the return on marketing and ICT (ROMI) activities.
Information only provides real added value in your online activities when it is presented in the right context and quality at the right time to the right people. This allows your organization to stand out from competitors and ultimately determines the differentiating power of your business.
Here are some companies HFT Worked with:
